Search engine optimization as a concept attracts us as internet marketers, hubbers and publishers. Search engine optimization is a technique of making the best out of the search engines for promoting one's business.
As discussed in my earlier hub marketing involves a lot of courage and the ability to maneuver over things to get the best results. When i talk of Brand building i really mean those Businesses which are here for longer term and are with promising output. Coco cola, Pepsi, , and many others have made a name for themselves through brand building . It is as can be said a prerequisite for any big business.
OK that was a facet of marketing. Lets get back to SEO. With the evolution of internet big small old new companies have jumped into the market with their own motive of becoming a success.To be ranked better in the search engines is for what they basically strive for. Besides the word of mouth, direct customer interface many other which i will discuss later SEO attracts a lot. We know that a search engine is looked upon as a tool for better awareness of things around and for getting relevant information; all the world has shrunk into the search engines. Google and Yahoo are the names that come up when we talk of search engines.So whats it about and how does the entire concept go.
Well websites are ranked as per their quality and indexed with an algorithm. Those with better rating make it to the top of the search result those that don't keep wondering why. Then there are those who are indeed ranked top in the results are looked upon by others as a tool for their own promotion. Then links are sold and for money the websites with greater SEO talent and less of profit earning capacity give in to them. Google did take care that the best ones win in the race so it started opposing links being sold. for a reason that quality was compromised some how Selling links become a part of black hat optimization. Many others like *article spinning meta tagging with dishonest approach are termed as black hat optimization. The white hat optimizations are those done honestly following a standard efficient way of being ranked first.As far as a search engine is concerned their motive lies in giving their customers the best result in their search page. Once it is realized that customers are dissatisfied with the results and are turning to alternatives a search engine stands to fight back. So what do we do allow black hats for profits or help Google get the white hats succeed. People selling links for profit saw that they were now ranked lower than before which distracted their inflow of money as the sponsors they had had second thoughts.
We conclusively wish that it becomes a fair play.
* Article spinning is a way in which writers are encouraged to mix up their right ups to get better stand in search results. Some times articles are copied too. Although there are stringent laws it seems tough to handle the situation. Unknowingly many do employ cheap techniques to get better off the SEO.(putting up key words in bunch unrelated and broken or ineffective as an example)
*meta tagging is similarly misused by giving unrelated non existent information in the html page.
0 comments:
Post a Comment