Human resource and business

With the evolution of business in a new spectra it has become necessary for all of us to understand the requirements.

The origin of revolution was as an example the Marxism , based on the rights of the employees..the people. The real strength is the people who work for the growth of the public. Workers were being exploited. Business men ran their business with full authority and cared less about how they were successful with their workers toiling hard to attain the targets. Workers fought for their right and now they have been given their due.

Human resources and its study deals with getting the maximum out of the human beings..the employees in an organization. A separate human resource department and the management working under their consultation.

Taking care of employees about their health physical and psychological has become a common mantra.Recruitment and giving it overall human touch is the agenda of most of the corporates. Laws have been stringent for protection of the rights of the employees. A business empire runs at the risk of their employees and they are the backbone. Same care when applied to workers then transfers to the customers

how to succeed in business

what is an ideal business

IT audit and risk management

IT audit and risk management

Why marketing is important

Why marketing is important

Marketing-the social factor

Life changes a lot. Our lifestyles, our behavior and our ever increasing desire to have a better status in society grows more and more. So those involved in business have to inevitably consider this social factor.

Change is permanent and with changing scenarios people especially involved in marketing their service, idea or product have to invariably face a task of catering to this change factor.Social change is the most difficult variable for marketing managers to forecast, influence and integrate into marketing plans.

We value ourselves a lot and we also consider being valuable and being praised in the society we live in. With this in mind we are more careful in deciding about what we use and will not tolerate ineffective products. A choice of a product comes with proper research. Therefore a marketer must expect uncomfortable questions.He also faces an undaunted competition from fellow marketers. People do not want a single penny of their hard earned money to be wasted and this makes them alert in choosing their product and service. Companies therefore have to assume that they will have tough customers. After all these are people have spent their money and energy in educating and then finding a suitable money yielding job. Now that they are customers they see to it that they have really earned for themselves status and satisfaction therewith.

As a changing trend with increasing work pressure we want to give more time to leisure. The work we have at our place of livelihood takes a toll of our body and mind. We the people nowadays prefer staying at home and working in the comfort of our dome. We want to spend more time with our family. We are fitness enthusiasts and buying new shoes for example would be handy.Considering this as a potential need marketers enthusiastically and vigorously come up with their brand of products. This is just one example there are many such underlying opportunities with obstacles involved. Choice of brands that suit our lifestyle has to be impeccable. Marketers have started taking this into consideration. The boom in internet has been a welcome and marketers have geared up to generate products for people who want to relish being at home and also earning money in the most comfortable way. Marketers have geared up to make "life easy making products and services". Home shopping like ebay, online banking and many other services are being preferred. Challenges do face the marketers when realizing that the choice of customers vary. Some prefer small shops and some prefer the larger ones. So those involved in small shop look up to large shops as big hell of competitors and the larger ones under the same dilemma. The struggle continues and new ideas have therefore become valuable.

Today people live multiple lifestyles. It is not necessary that the choice of a product would be influenced by their profession. People want everything and the desire is never ending.Relishing this fact however the marketers have to actually face another kind of challenge. People have multiple professions too. They like to do variety of things in order to derive more happiness in the work they do for money. Multiple lifestyles have increased the complexity of consumers' buying habits.Marketers cannot generalize that if a certain group of people is travel freak or prefer certain kind of travel. There is variety in the decision of the consumer. It is impossible to decipher that if a person has bought a certain product he will buy another one too. Changing government policies, nations political environment have also to be taken into consideration.

Marketing-the social factor

Life changes a lot. Our lifestyles, our behavior and our ever increasing desire to have a better status in society grows more and more. So those involved in business have to inevitably consider this social factor.

Change is permanent and with changing scenarios people especially involved in marketing their service, idea or product have to invariably face a task of catering to this change factor.Social change is the most difficult variable for marketing managers to forecast, influence and integrate into marketing plans.

We value ourselves a lot and we also consider being valuable and being praised in the society we live in. With this in mind we are more careful in deciding about what we use and will not tolerate ineffective products. A choice of a product comes with proper research. Therefore a marketer must expect uncomfortable questions.He also faces an undaunted competition from fellow marketers. People do not want a single penny of their hard earned money to be wasted and this makes them alert in choosing their product and service. Companies therefore have to assume that they will have tough customers. After all these are people have spent their money and energy in educating and then finding a suitable money yielding job. Now that they are customers they see to it that they have really earned for themselves status and satisfaction therewith.

As a changing trend with increasing work pressure we want to give more time to leisure. The work we have at our place of livelihood takes a toll of our body and mind. We the people nowadays prefer staying at home and working in the comfort of our dome. We want to spend more time with our family. We are fitness enthusiasts and buying new shoes for example would be handy.Considering this as a potential need marketers enthusiastically and vigorously come up with their brand of products. This is just one example there are many such underlying opportunities with obstacles involved. Choice of brands that suit our lifestyle has to be impeccable. Marketers have started taking this into consideration. The boom in internet has been a welcome and marketers have geared up to generate products for people who want to relish being at home and also earning money in the most comfortable way. Marketers have geared up to make "life easy making products and services". Home shopping like ebay, online banking and many other services are being preferred. Challenges do face the marketers when realizing that the choice of customers vary. Some prefer small shops and some prefer the larger ones. So those involved in small shop look up to large shops as big hell of competitors and the larger ones under the same dilemma. The struggle continues and new ideas have therefore become valuable.

Today people live multiple lifestyles. It is not necessary that the choice of a product would be influenced by their profession. People want everything and the desire is never ending.Relishing this fact however the marketers have to actually face another kind of challenge. People have multiple professions too. They like to do variety of things in order to derive more happiness in the work they do for money. Multiple lifestyles have increased the complexity of consumers' buying habits.Marketers cannot generalize that if a certain group of people is travel freak or prefer certain kind of travel. There is variety in the decision of the consumer. It is impossible to decipher that if a person has bought a certain product he will buy another one too. Changing government policies, nations political environment have also to be taken into consideration.

Motivation factor in business developing

Motivating and encouraging employees in a business empire is a matter worth "a look into". The atmosphere and the mindset of employees generated caters to a very important need of an organization. We often see employees quitting complaining about their bosses' behavior and thus bringing instability in the overall process of working and creating new things. Here i will discuss the standard methods that are being studied and should be implemented by a good and ideal business organization.

The few things that matter are in the first place:

• Salary
• wages
• incentives
• allowances

these are the basic needs needed to be deployed. Taking care of the basic needs of employees is what managing human resources is about. Taking care of the employees image of his organization which can be improved by seriously jotting down the above bulleted factors and the following

• giving promotions
• handing over more responsibilities
• suitable transfers
• distribution and improvements in authority delegation
• good working atmosphere
• needs such as canteen, fresh rooms, entertainment zones etc

well these are the standard and basic concepts that should be clear in the manager's mind.

According to thinker McClure there are two motivational factors the X and the Y. He has discusses certain basic assumptions made in order to go ahead with improvement of human resources.

the X factors assume that the employees are negatively oriented and not at all charged and also do not have a strong morale. The Y factor says the opposite, the employees are from a good educational background and are with high morale values. The X factor also says that the employees do not or can not take decisions on their own and cant handle any kind of pressure while the y factor says that the employees know what they are doing and are motivated about the need that the organization has to grow with their presence and efforts.

Therefore the study and implementation of motivation generating steps are possible through a proper strategy and being acquainted with the basics thus.

Business developing-Decision making

Life can act funny. There is always this problem of uncertainty meaning some things working and somethings not working. So what do we do to make good decisions and see that it has a positive effect and continues to be successful in longer terms.

Marketing research has a whole lot of work involved in decision making. The first principle that a marketing researcher should know is observation. As discussed in my earlier hub marketing is successful when we give customers what they don't have and give what others cant give. Changing the "cant" to "can" can be done only by proper research through observation.

So what are the tools we have. All this can be done with the help of Management information system, MIS. With developing technology especially information technology things have eased out. MIS reports giving detail study of the market comes handy.

Now the problem with MIS comes when too much of technology can harm the process of decision making. When systems are developed the machine part and the automation can be at times risky and unreliable. Soft wares which were used before can give redundant information and likely to lead to bad decisions. The decision making manager has to ensure that the system used is up to date. Regular updates not taken might end with an old reliable system to be converted into a bizarre setup. I therefore make it a point that besides using MIS the human factor has to be given more consideration.

We as humans observe what the machine cannot. Of course we do rely more on a computer system to make calculations for example some things thanks to god are still under the control of human beings. In case when even a sound MIS cannot make decisions managers with proper experience and a well versed staff can contribute better decisions

Making visits to places, reading the newspapers is what all the common men do and business developing can be enhanced through such small practices. Regular meetings discussing opinions of people from all genre asking what they observed today or what was the research or observation each one has made. A little can change a lot.

Implementing ideas should be done after a firm decision has been made. As mentioned earlier good observation which means observing relevant people, actions and situations. We do observe commercials don't we ? and frequently try to interpret how the ad was relevant to the product and how we can learn make one since we are involved in an activity that caters to our needs of livelihood. A successful business mustn't forget this from the Oxford dictionary-"Observation means accurate watching and noting of phenomena as they occur in nature with regard to cause and effect or mutual relation"

Being aware of the facts and not rumors is also important. From selecting products of day to day needs to deciding strategies in a business empire decision making should be based on facts and concentrating on what is happening than what has happened or what is going to happen.

Studying past behavior also becomes a tool for decision making as an indirect observation. This is possible with the help of past records, films, photographs.

The question remains how much uncertainty we can expect when we think we have made the most impeccable decision!

A bit about SEO

Search engine optimization as a concept attracts us as internet marketers, hubbers and publishers. Search engine optimization is a technique of making the best out of the search engines for promoting one's business.

As discussed in my earlier hub marketing involves a lot of courage and the ability to maneuver over things to get the best results. When i talk of Brand building i really mean those Businesses which are here for longer term and are with promising output. Coco cola, Pepsi, , and many others have made a name for themselves through brand building . It is as can be said a prerequisite for any big business.

OK that was a facet of marketing. Lets get back to SEO. With the evolution of internet big small old new companies have jumped into the market with their own motive of becoming a success.To be ranked better in the search engines is for what they basically strive for. Besides the word of mouth, direct customer interface many other which i will discuss later SEO attracts a lot. We know that a search engine is looked upon as a tool for better awareness of things around and for getting relevant information; all the world has shrunk into the search engines. Google and Yahoo are the names that come up when we talk of search engines.So whats it about and how does the entire concept go.

Well websites are ranked as per their quality and indexed with an algorithm. Those with better rating make it to the top of the search result those that don't keep wondering why. Then there are those who are indeed ranked top in the results are looked upon by others as a tool for their own promotion. Then links are sold and for money the websites with greater SEO talent and less of profit earning capacity give in to them. Google did take care that the best ones win in the race so it started opposing links being sold. for a reason that quality was compromised some how Selling links become a part of black hat optimization. Many others like *article spinning meta tagging with dishonest approach are termed as black hat optimization. The white hat optimizations are those done honestly following a standard efficient way of being ranked first.As far as a search engine is concerned their motive lies in giving their customers the best result in their search page. Once it is realized that customers are dissatisfied with the results and are turning to alternatives a search engine stands to fight back. So what do we do allow black hats for profits or help Google get the white hats succeed. People selling links for profit saw that they were now ranked lower than before which distracted their inflow of money as the sponsors they had had second thoughts.

We conclusively wish that it becomes a fair play.

* Article spinning is a way in which writers are encouraged to mix up their right ups to get better stand in search results. Some times articles are copied too. Although there are stringent laws it seems tough to handle the situation. Unknowingly many do employ cheap techniques to get better off the SEO.(putting up key words in bunch unrelated and broken or ineffective as an example)

*meta tagging is similarly misused by giving unrelated non existent information in the html page.

Effective marketing

From news channels to various companies from professionals to amateurs marketing has become a core part of what it takes to earn a moolah. With increasing competition in all facets of life marketing concept had become a subject of study for management students and all others who found it a must
Comparisions are being done in the contemperory world about how good their product is with others. The most important tool of marketing is advertising. The word of mouth and the spread done therewith although a factor of time, efforts are inevitable. Aggressive marketing has become a common mantra to sucess.
The various factors that make marketing sucessful is the quench for understanding the customer's needs and make him happy. Although aggressive the norm of keeping the customer happy if followed gives you a moral win when others dont. Approaching the customer directly not just tv commercials but through marketing agents,managers, sales executives is what the trend about.
Internet marketing in which all of us on hub are involved pretty much puts light on the need of marketing. It actually teaches that every human may be of any culture background race or national origin he or she is important
A thorough study of what could be in demand or what approach would invite more leads is required for any marketing professional.What can make the customer feel that we are the best and offer what others are not offering. Ignoring the uncertain human behaviour marketing as a science has taken the grip of our social world. The art of selling oneself is also worth a mention be a doctor teacher or an engineer marketing has evolved as a part and parcel of professional life.
There remains a hope that despite the age of marketing quality of service should not be hamperered, because when one fieid is concentrated upon the others are unknowingly ignored. Production , human resources and costing department should accompany their friend branch marketing. So in case marketing is in full rage there should be associative fields who would warn that some where something is going wrong.
Frank is a marketing freelancer. When he realised that the income he is generating through sales calls is equalising the phone bill generated on his phone calls made to clients. Gosh he said and started taking his steps with caution. A sucessful business man has to have a versatile outlook and a foresight. Frank then changed his approach and sat down thinking to himself. He realized studying and knowing the product he is selling or promoting is necessary. His approach may need a reconsideration when gaining leads and sucessfully completing his call.The example of Frank here reveals a lot on where we might go wrong when we decide to ourselves that yes i am a good marketer and i will hit sale at any cost..that "cost" itself is an issue to be considered.
I read a book called "Rich dad poor dad". It clearly declares the fallacy in the American style of living. When we save less and spend more and most of the time dont get good return of the efforts we put in. All the life we are burdened and deprived of the pleasures which we could have other wise got. Thats another issue anyway but many of my readers might see a point

Why business developing is important

There always remains a shortage of independence in our life. There always remains a feeling that i should be the creator , I should be free from stress and something special something of my own..my own world. Starting a business of our own takes us closer to this ultimate aim.

This is a short info for start on how to be in business and mean business!

Take a long view and do long-term planning. Map out where you want to be five years from now and how you plan to get there.
Write the plan yourself. You will learn more about your business by doing so.
Think of your plan as a living document. Review it regularly to make sure you are on track or to adjust it to market changes.
Share the plan with others who can help you get where you want to go—such as lenders, key employees and advisors.
Understand that you might pay a price in the short run to obtain long-term business growth and health.
Offering a product or service that is better than the competition's and/or can be honestly perceived as being better in terms of quality and/or customer service
Carefully determining your target markets and referral sources
Possessing thorough knowledge of your target markets including their exact hot buttons and needs and wants
Analyzing your competition carefully and correctly
Precisely applying positioning and product/service differentiation
Articulating a sales argument that allows you to demonstrate that your product or service is clearly superior to your competition's
Accurately recognizing the importance of your products' and/or services' key benefits as perceived by your target markets
Proving your sales argument to be true.
Understanding the basic laws of communication and how to effectively employ them to ensure your promotional campaign is a success
Promotional products can maximize trade show attendance. A pre-show gift, according to a study on trade show attendees, can produce three times greater traffic to an exhibit than an invitation without a gift.


This was a step further..next on this hub will be how to choose a business and what to do to be sucessful